Customer eXperience [CX] is everything.
We didn’t always think this way. Like so many seasoned professionals in marketing, we once believed in the conventional wisdom that a company’s brand was surmised by a logo or a color. Branding was synonymous with advertising. Advertising, therefore, was the means through which a company both introduced and managed its brand. Through experience, however, we’ve come to understand that this way of thinking is fundamentally old-fashioned and no longer true.
For today’s marketer, customer experience branding [CX] is everything. The ability to maintain a careful [CX] focus and to skillfully align your marketing efforts with your customers’ experience is paramount for your company to realize success in today’s competitive marketing world.