Customer eXperience [CX] is everything.
We didn’t always think this way. Like so many seasoned professionals in marketing, we once believed in the conventional wisdom that a company’s brand was surmised by a logo or a color. Branding was synonymous with advertising. Advertising therefore was the means through which a company both introduced and managed its brand. Through experience, however, we’ve come to understand that this way of thinking is fundamentally old fashioned and no longer true.
For today’s marketer, customer experience branding [CX] is everything. The ability to maintain a careful [CX] focus and to skillfully align your marketing efforts with your customers’ experience is paramount for your company to realize success in today’s competitive marketing world.